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The most effortless method to speed up your website is image optimization. To earn an advantage in SEO rankings, you must have image optimization, improve traffic, better deals, and increase user engagement.

Google ranks websites after considering almost 200 factors, image optimization alone can’t take you to number one but you will stand out from other unoptimized websites.

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Why Image Optimization Is Important

Significance of image optimization

Google brings more traffic to the website which has image optimization. This is one of the primary reasons that websites must have to optimize images. There are other advantages of image optimization like improving user experience, increased website speed for SEO rankings, and website accessibility.

Improving user experience comes with a balance of images and other website content. Large image files slow down website speed, irritate users and destroy ranking. Optimization makes websites accessible which is a good sign for users as well as an SEO strategy.

Optimization of the website can get complex but if you want to improve your website ranking you can start with image optimization. Contrary to its name, image optimization isn’t a complicated task. Unlike SEO, image optimization remains much unchanged.

Here we have assembled 5 tips for image optimization. It’s an easy process and you don’t have to be a pro in this regard.

1. Choosing Image File Type

it is important to choose the right file type for your images, otherwise, images can be blurry, displayed incorrectly, or may not be visible to users. There are many formats for images, generally, we use JPEGs or PNGs formats.

Common Image File Extensions Explained

JPEG is a prevalent image file type; it can be portrayed by any type of device showing millions of colors. An excellent option for blogs and related featured images. JPEG is great at preserving the coloring of images, but it may lose data while compression, so it is not perfect for photography. It is recommended to be used in screenshots, blog posts, etc. as they are small, won’t affect website speed, and show clear images.

PNG is another popular format; it does not lose data while compression, but the image file sizes are larger. Recommended for logos, icons, and images where you might need to zoom in.

Try using these two file formats for images and avoid using GIFs as they make your website slow down.

2. Adding Explanation (Alt Text)

Alt-text is written a brief description of an image, describing the image and its purpose. Google utilizes this data to find out if the image is related to the search request. For WordPress and Google doc users inserting alt text is very easy. You should use the main keyword right in that description of the image. The description should be clear for the reader as well as related to the image optimization search for Google.

If you want to know how your competitor is using alt tags, go to their website and right click then go for inspecting. you will know how they are using alt tags on their websites.  

What is Alt Text?: Northern Kentucky University, Greater Cincinnati Region

3. High-Quality Image Names and Descriptions

Writing Short and brief image titles and descriptions is important to provide search engines with more relevance about images. The image title and description do not affect the ranking of the website directly, but they do add a little more significance by showing up a new site code. The title and description for images must be short and incorporate the keywords. Adding titles and descriptions to images will make your images appear in Google image search.

4. Mobile-Friendly Images

Mobile phones are more used than laptops in our daily lives, bringing much Internet traffic. While you add images to your blog you must remember that they will be displayed on mobile as well. So, the image file must be mobile user-friendly. To get an idea of what is the best file format for images you can self-test it from different mobile devices. Another helpful tool is Google’s mobile-friendly test.

5. Image File Titles

To better understand optimized images Google uses file names and URL paths. So, you must keep your image file names and URLs rationally organized. While naming the image file using keywords, it will make WordPress uploads simpler and help Google recognize your images. File titles don’t have to be problematized. You can use the similar alt text as the file title. Additionally, this approach will make you more organized.


You will find a lot of data and details on how to optimize images and websites. All you need to do is take some time and choose which one to start with. It’s effortless to get overpowered by all the little elements.

Image optimization is one way to improve your overall rankings in this competitive online world, however, you will need to incorporate other SEO strategies to reach the top.


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